Brand Management Services
How do you become a sought-after brand with endless sales and raving fans? By identifying your promise to a customer or client. The challenge is communicating a clear and cohesive message to them—across all channels. If you have a startup, you’re in a prime position to create the foundation for your brand with the right message to take on your market. If you have an established company, you can draw from existing customer experience to clarify your message for a radically improved brand strategy and identity. No matter what phase your brand is in—you have the what, how, and why inside you. We just need to bring all this incredible value to the surface, and package it into a clear strategic direction that will define your position in the market and grow your business long-term.
- Differentiate from the competition
- Target the right people effectively
- Communicate your story consistently
Discovery & Research
Discovery & Research
We begin by delving deep and gaining insights about your target audience, their buying behavior and your buying proposition. Our in-depth research enables us to derive your brand’s essence to plan a successful way forward.
We then conduct an in-depth competitor analysis to gather insights and gain a comprehensive understanding of the market, evaluate your competitors, understand their strengths and weaknesses compared to your brand.
Next, we create a comprehensive branding strategy encompassing your business goals, vision and values. Our brand plans outline your brand’s story, logo, taglines, mascot, communication routes, assets, guidelines and architecture.
With over a decade’s experience as a branding and digital marketing agency, we develop communication tailored to the various marketing platforms and aligned to the brand guidelines. We ensure our messaging not only attracts your target audience but also creates a successful recall for your brand.
WE PUT YOU IN THE SPOTLIGHT
It’s easy to find advertising that is flashy but lacks strategy, or, conversely a campaign that demonstrates solid strategy that is weakened by mediocre creativity and branding. You deserve a firm that takes the time to learn about you, your industry and your customers; a firm that will generate demand for your product and service.
We promise to be our clients’ most valued partner in creating growth by building, leveraging, protecting and managing their brand assets for both short-term and long-term success. We LOVE CHALLENGES! They encourage and motivate us to plan as stepped process to achieve our goal. A challenge has a deadline and may be executed with our participants, and the important thing is that there is a higher success rate when goals are set as a challenge.
Years of Experience
Over the years, we have done great works in advertising offering highly strategic, efficient, and rapid marketing solutions for a wide spectrum of business and consumer brands. And KarnaniSOFT is not simply a one-trick pony; we are multi-disciplinary.
We help brands stand out and connect with their audience in today's noisy, digital world through strategy, design, and marketing.
We Provide multipurpose school management system which aids in automating the school’s daily operations hassle-free and provide insightful reports and 360-degree tracking so that the stakeholders can make better and faster decisions to escalate the productivity of their institution.
Services / Branding